Already a great instagram feed, they stepped it up when image carousels rolled out. Letterfolk makes handcrafted letter boards for decorating your home with inspirational quotes. Idea 2: Group Together Themed Images Who’s Doing It: LetterFolk Splitting up one long photo into an image carousel could work for many brands. Additionally, this post is product-first, putting Subway’s product front and center. Why it works: The connected horizontal photos push users to continue scrolling through the post and see the different daily deals Subway offers. They turned a long, horizontal photo of a sub into a post that advertises their $5 footlong daily sub deal. We love what Subway did with this multi-photo post on Instagram. Idea 1: Split Up a Long Photo into Pieces Who’s Doing It: Subway

We’ve compiled some of the most creative ideas from small businesses to big brands.

We’ve seen some brands do great work with carousels in the past, but now that the feature has been released wide, all sorts of businesses are experimenting with the format in different ways. The image carousel is yet another feature Instagram has added to add more variety to their posts. In the past, Instagram has given users more choices in posts by adding in video, non-square images, and boomerang posts. These image “carousels” (so named because you rotate through them left and right with the swipe of a finger) were previously reserved for advertisers. It’s been around a month since Instagram allowed every user to post multiple photos in a single Instagram post.

Image carousel instagram